prikaz prve stranice dokumenta Organizacija marketinga putem interneta u nautičkom turizmu
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undergraduate thesis
Organizacija marketinga putem interneta u nautičkom turizmu
2018. urn:nbn:hr:164:512572
Mrkajić, Toni
University of Split
Faculty of Maritime Studies
Department of maritime systems and processes

Cite this document

Mrkajić, T. (2018). Organizacija marketinga putem interneta u nautičkom turizmu (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:512572

Mrkajić, Toni. "Organizacija marketinga putem interneta u nautičkom turizmu." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:512572

Mrkajić, Toni. "Organizacija marketinga putem interneta u nautičkom turizmu." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:512572

Mrkajić, T. (2018). 'Organizacija marketinga putem interneta u nautičkom turizmu', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:164:512572

Mrkajić T. Organizacija marketinga putem interneta u nautičkom turizmu [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2018 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:164:512572

T. Mrkajić, "Organizacija marketinga putem interneta u nautičkom turizmu", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:164:512572

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Metadata
TitleOrganizacija marketinga putem interneta u nautičkom turizmu
Title (english)Internet-based marketing organisation in nautical tourism
AuthorToni Mrkajić
MentorEli Marušić (mentor)
Committee memberAndrija Nenadić (predsjednik povjerenstva)
Committee memberVeljko Plazibat (član povjerenstva)
Committee memberLuka Vukić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of maritime systems and processes)
Split
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U radu se obrađuje uloga marketinga u nautičkom turizmu te promocija marina putem interneta. Internetsko oglašavanje se može obavljati uz pomoć vlastite internetske stranice i putem društvenih mreža. U nautičkom turizmu izuzetno je bitno oglašavanje putem interneta jer sve veći broj korisnika u svijetu koristi ovaj oblik komuniciranja za prikupljanje potrebnih informacija. Svrha ovog istraživanja je da pokaže na koji način marine koriste društvene mreže za provođenje marketinških aktivnosti. Ova tema je aktualna i važna jer pokazuje kvalitetu marketinških profila marina na društvenim mrežama kao i internetskih stranica marina. Cilj ovog rada je pokazati koje alate koriste marine da bi se oglasile na internetu uz kvalitetu web stranice koju imaju.
Abstract (english)
This work deals with the role of marketing in nautical tourism and the promotion of marinas via the internet. Internet advertising can be done with the help web sites and through social networks. In nautical tourism internet marketing is extremely important as more and more users around the world use this form of communication to collect the information they need. The purpose of this research is to show how marines use social networks to carry out marketing activities. This topic is current and important because it shows the quality of marinas marketing profiles on social networks as well as the web pages of marinas. The purpose of this paper is to show which tools are used by marinas to advertise on the internet with the quality of the website they have.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:512572
Study programmeTitle: Maritime Technolgies of Yachts and Marinas
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskih tehnologija jahta i marina (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskih tehnologija jahta i marina)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-10-05 16:02:15