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undergraduate thesis
Strategija diferencijacije na tržištu nautičkog turizma
2017. urn:nbn:hr:164:020416
Čala, Katarina
University of Split
Faculty of Maritime Studies
Department of maritime systems and processes

Cite this document

Čala, K. (2017). Strategija diferencijacije na tržištu nautičkog turizma (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:020416

Čala, Katarina. "Strategija diferencijacije na tržištu nautičkog turizma." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:164:020416

Čala, Katarina. "Strategija diferencijacije na tržištu nautičkog turizma." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:164:020416

Čala, K. (2017). 'Strategija diferencijacije na tržištu nautičkog turizma', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 15 December 2024, https://urn.nsk.hr/urn:nbn:hr:164:020416

Čala K. Strategija diferencijacije na tržištu nautičkog turizma [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2017 [cited 2024 December 15] Available at: https://urn.nsk.hr/urn:nbn:hr:164:020416

K. Čala, "Strategija diferencijacije na tržištu nautičkog turizma", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:164:020416

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Metadata
TitleStrategija diferencijacije na tržištu nautičkog turizma
Title (english)Differentiation strategy in the nautical tourism market
AuthorKatarina Čala
MentorEli Marušić (mentor)
Committee memberGorana Jelić-Mrčelić (predsjednik povjerenstva)
Committee memberAnita Gudelj (član povjerenstva)
Committee memberLuka Vukić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of maritime systems and processes)
Split
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U radu se opisuju mogućnosti diferencijacije na tržištu nautičkog turizma, s fokusom na marine kao najznačajnije poslovne organizacije u ovom segmentu turizma. Strategija diferencijacije općenito je postala jedan od najvažnijih faktora poduzeća koja konkuriraju na svjetskom tržištu. Osim vrlo diferencirane ponude, na tržištu nautičkog turizma u fokusu se posebno nalazi održivi razvoj i društveno odgovorno poslovanje. Stoga je marinama dobivanje međunarodnih priznanja poput Plave zastave i Zlatnog sidra postalo osobito važno prilikom razvijanja strategije diferencijacije. Navedena priznanja predstavljaju objektivan dokaz diferencijacije marina putem brige i ulaganja u zaštitu i očuvanje okoliša. U radu se istražuju razlike u ponudi na skupini reprezentativnih marina, pri čemu se sagledavaju elementi diferencijacije, konkurentnost i tržišna situacija.
Abstract (english)
This final paper describes the possibilities of differentiation in the nautical tourism market, focusing on marine as the most important business organization in this segment of tourism. The strategy of differentiation has generally become one of the most important factors of companies competing in the world market. Apart from a very differentiated, the nautical tourism market is particularly focused on sustainable development and socially responsible business. Therefore, marinas gaining international recognition such as the Blue Flag and The Golden Anchor have become particularly important in developing a differentiation strategy. These acknowledgments represent objective evidence of marina differentiation through care and investment in environmental protection and conservation. The paper deals with the differences in offer on the group of representative marinas, with the elements of differentiation, competitiveness and market situation being considered.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:020416
Study programmeTitle: Maritime Industry Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
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Created on2017-10-20 11:11:03