Tourist demand is a certain amount of goods and services to tourists at some point and under certain conditions of payment,. This includes the needs, financial abilities and leisure time of tourists. Croatia has continued the tradition of tourism as an economic activity since the 19th century until today, with a significant drop in the war period (1991. - 1995.), but tourism stays as one of the strongest sectors of the economy, with tendencies of further growth and being the strategic sector in the economy. Despite intensive work on offer expansion, lengthening the tourist season and the exploitation of a number of tourism resources, characteristics of tourist demand Croatian guests do not change significantly and remained almost unchanged at all times. Croatian tourism demand is characterized by seasonality guests, family tourists middle-aged and middle socio-economic class, in search of relaxation, sun and sea, gastronomy and cultural events, loyalty destination and longer sutays, with the trend of change in the short residues, couples and tourists in society, and the need for entertainment and cultural events in larger quantities.