The Republic of Croatia has ideal preconditions for the development of nautical tourism and a number of comparative advantages over competing countries in the Mediterranean. Comparative advantages are most evident through attractive and unique natural resources. Croatia has one of the most indented coasts in Europe, well-distributed and protected ports, suitable waters for navigation, preserved nature and clear sea. Today, nautical tourism is considered one of the most competitive and most profitable Croatian tourist products. In the last thirty years, Croatia has achieved continuous growth and development of nautical tourism, as well as significantly higher financial results compared to other forms of tourism. In order to take advantage of comparative advantages and enable sustainable development of nautical tourism, and achieve the position of the leading nautical tourism destination in the Mediterranean as one of the strategic goals of the Republic of Croatia, it is necessary to use appropriate marketing strategies. The paper explores the possibilities of applying appropriate marketing methods and techniques in Croatian nautical tourism in order to develop effective strategies through which Croatia can achieve strategic goals and plans, or its full nautical tourism potential.