In today’s modern world two terms tie together – globalization and tourism. Globalization means putting the world all together, becoming the global village. By development of information technology, everything becomes available, at the same moment. Tourism becomes one of the most growing world industries. Modern man under influence of globalization, busy and stressful life, moves from usual everyday life by travelling, being a tourist. An average person tries to travel more economically – by time and money. Croatia is country that bases its economy mostly on tourism. It is interesting to tourists because of its cultural and environmental beauties, especially the coast which is adorned by beautiful Adriatic sea. In this paper it is noted that influence of globalization on the tourism of Adriatic coast, where traditional and modern compete, It is questioned how to stay original under influence of modern tourism and gain upon every guest. It is important to look at good and bad sides how to protect Croatian cultural heritage and environment, but at the same time satisfy needs of world tourist