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undergraduate thesis
MARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ
2019. urn:nbn:hr:164:539738
Terzić, Nikolina
University of Split
Faculty of Maritime Studies
Department of nautical studies

Cite this document

Terzić, N. (2019). MARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:539738

Terzić, Nikolina. "MARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:164:539738

Terzić, Nikolina. "MARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:164:539738

Terzić, N. (2019). 'MARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:164:539738

Terzić N. MARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2019 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:164:539738

N. Terzić, "MARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:164:539738

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Metadata
TitleMARKETINŠKI ASPEKTI RAZVOJA NAUTIČKOG TURIZMA U REPUBLICI HRVATSKOJ
AuthorNikolina Terzić
MentorEli Marušić (mentor)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U radu se opisuje nautički turizam kao posebna vrsta turizma koja značajno doprinosi razvoju gospodarstva u Republici Hrvatskoj. Stalni rast i razvoj tržišta nautičkog turizma nameće potrebu primjene marketinškog planiranja sa svrhom postizanja željenih rezultata. Strateško usmjerenje nautičkoga turizma Republike Hrvatske temelji se na postavljanju i provođenju dugoročnih planova koji obuhvaćaju viziju, misiju te ciljeve za budućnost, kao i odgovarajuće akcijske planove. Marketinško planiranje usmjereno je prema usklađivanju strategija sa razvojem tržišta. Svrha ovog rada je prikazivaje marketinških aspekata, mogućnosti primjene marketinga u razvojnoj strategiji hrvatskog nautičkoga turizma te su istaknuti ciljevi i akcije koje omogućuju održiv rast i razvoj.
Abstract (english)
The paper describes nautical tourism as a special type of tourism that significantly contributes to the development of the economy in the Republic of Croatia. The continued growth and development of the nautical tourism market imposes the need to apply marketing planning in order to achieve the desired results. The strategic orientation of nautical tourism in the Republic of Croatia is based on the establishment and implementation of long-term plans that include a vision, mission and goals for the future, as well as appropriate action plans. Marketing planning is aimed at aligning strategies with market developments. The purpose of this paper is to present the marketing aspects, the possibilities of applying marketing in the development strategy of Croatian nautical tourism, and the goals and actions that enable sustainable growth and development are highlighted.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:539738
Study programmeTitle: Maritime Industry Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2019-10-16 11:50:55