prikaz prve stranice dokumenta Marketinški plan u pomorskim organizacijama
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undergraduate thesis
Marketinški plan u pomorskim organizacijama
2018. urn:nbn:hr:164:414616
Terzić, Nikolina
University of Split
Faculty of Maritime Studies
Chair for general courses

Cite this document

Terzić, N. (2018). Marketinški plan u pomorskim organizacijama (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:414616

Terzić, Nikolina. "Marketinški plan u pomorskim organizacijama." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:414616

Terzić, Nikolina. "Marketinški plan u pomorskim organizacijama." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:414616

Terzić, N. (2018). 'Marketinški plan u pomorskim organizacijama', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 02 February 2025, https://urn.nsk.hr/urn:nbn:hr:164:414616

Terzić N. Marketinški plan u pomorskim organizacijama [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2018 [cited 2025 February 02] Available at: https://urn.nsk.hr/urn:nbn:hr:164:414616

N. Terzić, "Marketinški plan u pomorskim organizacijama", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:164:414616

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Metadata
TitleMarketinški plan u pomorskim organizacijama
AuthorNikolina Terzić
MentorEli Marušić (mentor)
GranterUniversity of Split
Faculty of Maritime Studies
(Chair for general courses)
Split
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U ovom završnom radu obrađena je tema marketinga i marketinškog planiranja kao bitan faktor u poslovanju pomorske organizacije. Marketing je proces kojim organizacije stvaraju vrijednost za kupce i stvaraju snažne odnose s kupcima da bi za uzvrat od kupaca dobili vrijednost. Ističe se važnost marketinške promocije zbog sve veće turističke potražnje u nautičkim lukama hrvatske obale. Cilj ovog rada je obrada bitnih stavki marketinškog plana kao što su segmentiranje i pozicioniranje unutar organizacije kako bi poslovanje bilo uspješno. U ovom radu, kroz sljedeće cjeline prikazana je važnost marketing plana kao dijela procesa kojim poduzeće definira ciljeve, odabire najpovoljniju strategiju i provodi taktiku.
Abstract (english)
In this final paper, the topic of marketing and marketing planning is considered as an important factor in the operations of maritime organizations. Marketing is a process by which organizations create value for customers and create strong customer relationships in order to gain value for the customer department. The importance of marketing promotions is emphasized as a result of the increasing tourist demand at the nautical ports of the Croatian coast. The purpose of this paper is to process important marketing plan items such as segmenting and positioning within an organization to make business successful. This paper presents the importance of marketing plans as part of a process by which a company defines goals, selects the best strategy and implements tactics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:414616
Study programmeTitle: Maritime Industry Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2019-02-08 07:06:27