prikaz prve stranice dokumenta Strategija, društvena odgovornost i poslovne performanse marina
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master's thesis
Strategija, društvena odgovornost i poslovne performanse marina
2018. urn:nbn:hr:164:906925
Kandasić, Roberta
University of Split
Faculty of Maritime Studies
Department of nautical studies

Cite this document

Kandasić, R. (2018). Strategija, društvena odgovornost i poslovne performanse marina (Master's thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:906925

Kandasić, Roberta. "Strategija, društvena odgovornost i poslovne performanse marina." Master's thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:906925

Kandasić, Roberta. "Strategija, društvena odgovornost i poslovne performanse marina." Master's thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:906925

Kandasić, R. (2018). 'Strategija, društvena odgovornost i poslovne performanse marina', Master's thesis, University of Split, Faculty of Maritime Studies, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:164:906925

Kandasić R. Strategija, društvena odgovornost i poslovne performanse marina [Master's thesis]. Split: University of Split, Faculty of Maritime Studies; 2018 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:164:906925

R. Kandasić, "Strategija, društvena odgovornost i poslovne performanse marina", Master's thesis, University of Split, Faculty of Maritime Studies, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:164:906925

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Metadata
TitleStrategija, društvena odgovornost i poslovne performanse marina
Title (english)Strategy, Social Responsibility and Performance in Marina Business
AuthorRoberta Kandasić
MentorEli Marušić (mentor)
Committee memberAnita Gudelj (predsjednik povjerenstva)
Committee memberMaja Krčum (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2018-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U radu se istražuju mogućnosti implementacije koncepta društvene odgovornosti, odnosno dijeljene vrijednosti (engl. shared value) u industriji marina putem investiranja u međunarodni ekološki program zaštite okoliša mora i priobalja (Plava zastava) i međunarodnog standarda kvalitete. Marine značajno utječu na pripadajuću zajednicu u smislu gospodarskog, društvenog i ekološkog razvoja. Stoga integriranje koncepta dijeljene vrijednosti u poslovnu strategiju marine od izuzetne je važnosti za širu zajednicu. Integriranjem navedenog koncepta u strategiju omogućava se ostvarivanje boljih performansi na dulji rok. Na reprezentativnom uzorku hrvatskih marina u radu se identificiraju poslovne aktivnosti putem kojih marine stvaraju dijeljenu vrijednost, odnosno pokazuju društvenu odgovornost. Za potrebe kreiranja modela društveno-odgovorne marine u radu se koristi teorijski model Porter-a i Kramer-a (2006.).
Abstract (english)
This paper explores the possibilities of implementing the concept of social responsibility, i.e. shared value within the marina industry by investing in the international ecologic programme for the preservation of marine and coastal areas (Blue Flag) as well as the international quality standard. Marinas have a significant impact on their communities in terms of economic, social and environmental development. Therefore, the integration of the concept of shared value into a marina's business strategy is of utmost importance for the wider community. The integration of the aforementioned concept into the strategy leads to the achievement of better performance results over a longer period of time. Using an exemplary sample of Croatian marinas, this paper identifies business activities through which marinas create shared value, i.e. demonstrate social responsibility. For the purpose of creating a model of a socially responsible marina this paper implements the Porter and Kramer (2006.) theoretical model.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:906925
Study programmeTitle: Maritime Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka pomorskog menadžmenta (magistar/magistra inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2018-10-20 07:06:53