prikaz prve stranice dokumenta INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA
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master's thesis
INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA
2017. urn:nbn:hr:164:092930
Dujmović, Ivana
University of Split
Faculty of Maritime Studies
Department of nautical studies

Cite this document

Dujmović, I. (2017). INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA (Master's thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:092930

Dujmović, Ivana. "INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA." Master's thesis, University of Split, Faculty of Maritime Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:164:092930

Dujmović, Ivana. "INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA." Master's thesis, University of Split, Faculty of Maritime Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:164:092930

Dujmović, I. (2017). 'INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA', Master's thesis, University of Split, Faculty of Maritime Studies, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:164:092930

Dujmović I. INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA [Master's thesis]. Split: University of Split, Faculty of Maritime Studies; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:164:092930

I. Dujmović, "INTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA", Master's thesis, University of Split, Faculty of Maritime Studies, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:164:092930

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Metadata
TitleINTEGRIRANJE DRUŠTVENE ODGOVORNOSTI U STRATEŠKU ORIJENTACIJU MARINA
AuthorIvana Dujmović
MentorEli Marušić (mentor)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Cilj rada je opisati i istražiti koncept društveno odgovornog poslovanja poduzeća kao i mogućnosti njegovog integriranja u organizacijsku strategiju. Putem društvene odgovornosti prati se utjecaj poslovnih aktivnosti različitih organizacija na cjelokupno društvo. Svako poduzeće bi trebalo imati obvezu donošenja odluka koje se temelje, ne samo na profitu, nego i na održivosti njegova razvoja, ali i na poštivanju ljudskih prava i zaštiti okoliša. Stoga, društveno odgovorno poslovanje potrebno je integrirati u organizacijsku strategiju i strateški menadžment. U radu se istražuje društvena odgovornost i strateška orijentacija na primjeru nekoliko marina na području Mediterana i Republike Hrvatske.
Abstract (english)
The aim of the paper is to describe and explore the concept of corporate social responsibility as well as the possibility of its integration into the organizational strategy. Through social responsibility, the impact of business activities of different organizations on the entire society is monitored. Every company should have a commitment to make decisions based not only on profit but also on the sustainability of its development, but also on respect for human rights and environmental protection. Therefore, socially responsible business needs to be integrated into organizational strategy and strategic management. The paper examines social responsibility and strategic orientation on the example of several marinas in the Mediterranean and Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:092930
Study programmeTitle: Maritime Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka pomorskog menadžmenta (magistar/magistra inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2017-09-29 10:09:14