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master's thesis
Predviđanje i istraživanje tržišta
2020. urn:nbn:hr:164:065694
Brdakić, Nina
University of Split
Faculty of Maritime Studies
Department of nautical studies

Cite this document

Brdakić, N. (2020). Predviđanje i istraživanje tržišta (Master's thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:065694

Brdakić, Nina. "Predviđanje i istraživanje tržišta." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:065694

Brdakić, Nina. "Predviđanje i istraživanje tržišta." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:065694

Brdakić, N. (2020). 'Predviđanje i istraživanje tržišta', Master's thesis, University of Split, Faculty of Maritime Studies, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:164:065694

Brdakić N. Predviđanje i istraživanje tržišta [Master's thesis]. Split: University of Split, Faculty of Maritime Studies; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:164:065694

N. Brdakić, "Predviđanje i istraživanje tržišta", Master's thesis, University of Split, Faculty of Maritime Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:164:065694

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Metadata
TitlePredviđanje i istraživanje tržišta
Title (english)Prediction and market research
AuthorNina Brdakić
MentorVeljko Plazibat (mentor)
Committee memberVinko Vidučić (predsjednik povjerenstva)
Committee memberMaja Račić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2020-05-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Cilj ovog rada je detaljna analiza predviđanja i istraživanja pomorskog tržišta i svih njegovih segmenata. Tržište se može promatrati s više aspekata, ali u globalu ono je mjesto gdje se susreću ponuda i potražnja te gdje se odvijanju svi njihovi međusobni procesi. Pomorsko tržište posjeduje sve aspekte koje i ostala tržišta imaju, ali u domeni razmjene dobara i putnika morem. Kad govorimo o tržištu kao vrlo složenom mehanizmu u kojem se svakodnevno odvijaju promjene kako sa strane ponude tako i potražnje vrlo je bitno istaknuti potrebu za njegovim konstantnim istraživanjem, a potom i predviđanjem. Istraživanje tržišta vrlo je bitna stavka bez koje nije moguće aktivno sudjelovati u njegovom radu zbog njegove dinamičnosti i podložnosti promjenama. S druge strane sudionik tržišta nije moguće biti ni ukoliko se ne radi na konstantnim predviđanjima o njegovim zahtjevima koje konkurencija i kupci svakodnevno nalažu. Ujedinjenjem tih dviju stavki postiže se detaljna analiza koja je potrebna da bi se u današnje vrijeme aktivno i uspješno moglo sudjelovati u razmjeni dobara i usluga.
Abstract (english)
The main objective of this thesis is to provide a detailed analysis of forecasting and research of the maritime market and all its segments. The market can be seen from multiple points of view, but generally it is a place where supply and demand meet and where all their processes intertwine. The maritime market has everything other markets have, only in the domain of exchanging goods and passengers by sea. When speaking of the market as a very complicated mechanism where changes happen daily, it is important to mention also the need for the market's constant research, followed by forecasting. Market research is extremely important because without it would not be possible to actively participate in its work because of its dynamics and constant changes. On the other hand, one also can't be a market participant without working on forecasting the competition's and customers' everyday demands. By uniting research and forecasting a detailed analysis is achieved which enables a successful and active exchange of goods and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:065694
Study programmeTitle: Maritime Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka pomorskog menadžmenta (magistar/magistra inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2022-07-08 09:38:44