prikaz prve stranice dokumenta Ekološki programi u strateškom usmjerenju marina
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master's thesis
Ekološki programi u strateškom usmjerenju marina
2020. urn:nbn:hr:164:760827
Čala, Katarina
University of Split
Faculty of Maritime Studies
Department of nautical studies

Cite this document

Čala, K. (2020). Ekološki programi u strateškom usmjerenju marina (Master's thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:760827

Čala, Katarina. "Ekološki programi u strateškom usmjerenju marina." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:760827

Čala, Katarina. "Ekološki programi u strateškom usmjerenju marina." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:760827

Čala, K. (2020). 'Ekološki programi u strateškom usmjerenju marina', Master's thesis, University of Split, Faculty of Maritime Studies, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:164:760827

Čala K. Ekološki programi u strateškom usmjerenju marina [Master's thesis]. Split: University of Split, Faculty of Maritime Studies; 2020 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:164:760827

K. Čala, "Ekološki programi u strateškom usmjerenju marina", Master's thesis, University of Split, Faculty of Maritime Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:164:760827

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Metadata
TitleEkološki programi u strateškom usmjerenju marina
Title (english)Ekological programs in the strategic direction of the marinas
AuthorKatarina Čala
MentorEli Marušić (mentor)
Committee memberNikola Mandić (predsjednik povjerenstva)
Committee memberAntonija Mišura (član povjerenstva)
Committee memberGorana Jelić-Mrčelić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U radu se istražuje povezanost između aktivnog sudjelovanja u ekološkim programima i strateškog razvoja marina. Nekontroliranom gradnjom novih marina, nepovratno se narušavaju prirodni resursi koji su ujedno i osnovna turistička ponuda priobalnih država. Kroz analizu prikupljenih podataka, u radu se sagledava kako društveno odgovorno poslovanje, održivi razvoj i ekološki programi, poput Plave zastave, pozitivno utječu na konkurentsku prednost i pozicioniranje marina na svjetskom tržištu nautičkog turizma. Ekološki programi potiču vodstvo marina na povećanje standarda postojećih kapaciteta kako bi očuvali prirodne resurse za buduće naraštaje i kako bi ujedno ostvarivali veće i stalne prihode iz godine u godinu. U radu se na primjeru Republike Hrvatske sagledava mogućnost poboljšanja ponude postojećih umjesto gradnje novih kapaciteta u svrhu zadovoljavanja trenutne potražnje na tržištu nautičkog turizma.
Abstract (english)
This paper examines the link between active participation in ecological programmes and the strategic development of marinas. The uncontrolled construction of new marinas irreversibly affects the natural resources that are also the basic tourist offer of coastal states. By analysing the collected data, the paper examines how socially responsible management, sustainable development and ecological programmes such as the Blue Flag have a positive impact on the competitive advantage and positioning of marinas in the global market of nautical tourism. Ecological programmes encourage marinas to raise the standards of existing capacity in order to preserve natural resources for future generations while generating higher and consistent revenues year after year. On the example of Republic of Croatia, this paper explores the possibility of improving the supply of existing capacity rather than building new capacity to meet current demand in the nautical tourism market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:760827
Study programmeTitle: Maritime Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka pomorskog menadžmenta (magistar/magistra inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2022-04-04 08:35:45