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undergraduate thesis
Marine za superjahte i megajahte
2018. urn:nbn:hr:164:810967
Kajan, Ilma
University of Split
Faculty of Maritime Studies
Department of maritime systems and processes

Cite this document

Kajan, I. (2018). Marine za superjahte i megajahte (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:810967

Kajan, Ilma. "Marine za superjahte i megajahte." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:810967

Kajan, Ilma. "Marine za superjahte i megajahte." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:810967

Kajan, I. (2018). 'Marine za superjahte i megajahte', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:164:810967

Kajan I. Marine za superjahte i megajahte [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2018 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:164:810967

I. Kajan, "Marine za superjahte i megajahte", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:164:810967

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Metadata
TitleMarine za superjahte i megajahte
Title (english)Marinas for Superyachts and Megayachts
AuthorIlma Kajan
MentorEli Marušić (mentor)
Committee memberNikola Mandić (predsjednik povjerenstva)
Committee memberRanka Petrinović (član povjerenstva)
Committee memberLuka Vukić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of maritime systems and processes)
Split
Defense date and country2018-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Posljednjih desetljeća sve više se ističe rekreacijska plovidba i pri čemu se značajno razvija nautički turizam. Značajnu ulogu u razvoju nautičkog turizma zauzimaju jahte, luksuzna i reprezentativna plovila. Kako bi turizam povezan sa luksuznim jahtama funkcionirao potrebno je na pravi način isplanirati i projektirati marine za megajahte i superjahte. Cilj rada je istražiti tržište marina za superjahte i megajahte s aspekta diferencijacije i brendiranja. U svrhu istraživanja odabrano je nekoliko marina iz Hrvatske i susjednih zemalja, te se na tim primjerima opisuje specifičnost industrije marina.
Abstract (english)
In recent decades, recreational navigation is increasingly emphasized and nautical tourism is significantly developed. Role in its development is occupied by yachts - luxurious and representative vessels, the privilege of only the most powerful and richest individuals. In order for tourism linked to luxury yachts to work, it is necessary to plan and design the marinas for megayachts and superyachts in the right way. The aim of the final thesis is to investigate the marina market for superyachts and megayachts from the aspect of differentiation and branding. For the purpose of the research, several marinas from Croatia and neighboring countries were selected, and in these examples is described the specificity of the marine industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:810967
Study programmeTitle: Maritime Industry Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2018-10-05 14:31:29