prikaz prve stranice dokumenta Društvena odgovornost u strateškom usmjerenju marina
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master's thesis
Društvena odgovornost u strateškom usmjerenju marina
2020. urn:nbn:hr:164:591999
Batinović, Anamarija
University of Split
Faculty of Maritime Studies
Department of nautical studies

Cite this document

Batinović, A. (2020). Društvena odgovornost u strateškom usmjerenju marina (Master's thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:591999

Batinović, Anamarija. "Društvena odgovornost u strateškom usmjerenju marina." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:591999

Batinović, Anamarija. "Društvena odgovornost u strateškom usmjerenju marina." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:591999

Batinović, A. (2020). 'Društvena odgovornost u strateškom usmjerenju marina', Master's thesis, University of Split, Faculty of Maritime Studies, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:164:591999

Batinović A. Društvena odgovornost u strateškom usmjerenju marina [Master's thesis]. Split: University of Split, Faculty of Maritime Studies; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:164:591999

A. Batinović, "Društvena odgovornost u strateškom usmjerenju marina", Master's thesis, University of Split, Faculty of Maritime Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:164:591999

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Metadata
TitleDruštvena odgovornost u strateškom usmjerenju marina
Title (english)Social responsibility in the strategic orientation of marinas
AuthorAnamarija Batinović
MentorEli Marušić (mentor)
Committee memberGorana Jelić-Mrčelić (predsjednik povjerenstva)
Committee memberHelena Ukić (član povjerenstva)
Committee memberNikola Mandić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U radu se istražuju mogućnosti primjene društvenog odgovornog poslovanja pri čemu su u središtu istraživanja nautičke luke, odnosno marine. Marine u Republici Hrvatskoj imaju veliku ulogu u gospodarskom, društvenom i ekološkom razvoju. Rast potražnje za nautičko turističkim sadržajima u Hrvatskoj nameće potrebu za modernizacijom cjelokupne ponude marina te redovitim praćenjem trendova koji se svakodnevno izmjenjuju na tržištu. Primjenom koncepta društveno odgovornog poslovanja koji će zadovoljiti potrebe zaposlenika, nautičara i vlasnike plovila stavlja se poseban naglasak na brigu za okoliš, čime marine razinu i kvalitetu svojih usluga dižu na višu razinu poslovanja.
Abstract (english)
The work investigates the possibilities of applying socially responsible business, focusing on nautical ports and marinas. Marinas in the Republic of Croatia play a major role in economic, social and environmental development. The growth of demands for nautical and tourist facilities in Croatia imposes the need to modernize the entire offer of marinas and to regularly monitor the trends that change on the market on a daily basis. By applying the concept of socially responsible business that will meet the needs of employees, boaters and boat owners, special emphasis is placed on caring for the environment, which raises the level and quality of its services to a higher level of business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:591999
Study programmeTitle: Maritime Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka pomorskog menadžmenta (magistar/magistra inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2022-03-31 07:30:00