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master's thesis
Stvaranje zajedničke vrijednosti u strategiji morskih luka
2020. urn:nbn:hr:164:931453
Turudić, Nino
University of Split
Faculty of Maritime Studies
Department of nautical studies

Cite this document

Turudić, N. (2020). Stvaranje zajedničke vrijednosti u strategiji morskih luka (Master's thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:931453

Turudić, Nino. "Stvaranje zajedničke vrijednosti u strategiji morskih luka." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:931453

Turudić, Nino. "Stvaranje zajedničke vrijednosti u strategiji morskih luka." Master's thesis, University of Split, Faculty of Maritime Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:164:931453

Turudić, N. (2020). 'Stvaranje zajedničke vrijednosti u strategiji morskih luka', Master's thesis, University of Split, Faculty of Maritime Studies, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:164:931453

Turudić N. Stvaranje zajedničke vrijednosti u strategiji morskih luka [Master's thesis]. Split: University of Split, Faculty of Maritime Studies; 2020 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:164:931453

N. Turudić, "Stvaranje zajedničke vrijednosti u strategiji morskih luka", Master's thesis, University of Split, Faculty of Maritime Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:164:931453

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Metadata
TitleStvaranje zajedničke vrijednosti u strategiji morskih luka
Title (english)Creating shared value strategy of sea ports
AuthorNino Turudić
MentorEli Marušić (mentor)
Committee memberMaja Račić (predsjednik povjerenstva)
Committee memberNikola Mandić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U diplomskom radu istražuje se uključenost društveno odgovornog poslovanja, odnosno koncepta zajedničke vrijednosti u strategije i poslovanje morskih luka. Koncept društvene odgovornosti sve više se nameće kao jedan od temeljnih elemenata razvojnih strategija koji povezuje ekonomski, ekološki i društveni aspekt poslovanja poduzeća. Zajednička vrijednost relativno je novi koncept koji pretpostavlja profitabilno poslovanje, ali uz potpuno poštivanje ekoloških načela zaštite prirodnih resursa, te interesa svih zainteresiranih strana, posebice lokalnih zajednica. Primjena koncepta zajedničke vrijednosti omogućuje poduzeću stvaranje dugoročne konkurentske prednosti. Primjenom temeljnih načela društvene odgovornosti u poslovanju morskih luka, osim dobrobiti za morsku luku, ostvaruje se dobrobit i za cijelu zajednicu. Na primjeru skupine morskih luka u radu se prikazuju različiti elementi primjene društvene odgovornosti u misiji i viziji, te strateškim ciljevima i aktivnostima promatranih luka.
Abstract (english)
The master's thesis examines the involvement of socially responsible business, ie the concept of shared value in the strategy of seaports. Corporate social responsibility is increasingly being referred to as a fundamental element for long-term business strategies that link three aspects: the economic, environmental and social aspects of a company’s business. Shared value is a relatively new concept that assumes profitable business but with full compliance for the ecological principles of protection of natural resources, and the interests of all stakeholders, especially local communities. Applying the concept of shared value allows a company to create a long-term competitive advantage. By applying the basic principles of social responsibility in the operation of seaports, in addition to the benefits for the seaport, benefits are achieved for the entire community. On the example of groups of seaports, the paper presents various elements of the application of social responsibility in the mission, vision, strategic goals and activities of the port.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:931453
Study programmeTitle: Maritime Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka pomorskog menadžmenta (magistar/magistra inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2022-04-11 08:29:17